USA TODAY - video and experiential
Despite USA Today being tailored fairly well towards young adults with it’s well-packaged news stories, it is often underused by this target.
To push it more towards this target, we created a video ad that showcases the benefits of being in the know about the world around you. Additionally, we created unique pop-up experiences that can be more easily discovered by people using the USA Today app, for they receive a notification if one of these pop-ups is near their location.
Team: Dana Pryzbocki (AD), Samantha Hall (AD, CW), Gabriel Trompeta (AD, CW)
SHOOTING STAR SPOT
Imagine having the power to see the future - that is the kind of questions we asked ourselves when creating this spot.
Storyboarding by Dana Pryzbocki, Samantha Hall, and Gabriel Trompeta
Scriptwriting by Dana Pryzbocki, Samantha Hall, and Gabriel Trompeta
Cinematography by Samantha Hall
Audio Direction by Dana Pryzbocki
Post-production (SFX, VFX, Editing, Color Correction) by Gabriel Trompeta
Experiential pop-ups
Unique experiences that users of the USA Today app will be informed about through notifications from the app as they “stay in the know.”
