Mcdonalds
Fast food prices are not what they used to be. In the past two decades, they have doubled. If only there was a way to back in time to cheaper food prices. This is what we accomplished with the McThrowback.
Team: Gabriel Trompeta (AD, S, CW), Julia Martinez (AD, CW) Carolina Gomez (AD), Morgan Living (AD, S, CW) Diamynd Wyatt (S, CW)
Out of home
Out of home ads to catch the eyes of sidewalk pedestrians or citizens waiting to catch a bus - mockups included.
Socials
Social ads to appear in people’s feed to spread the word about these new deals.
Bag + cup redesigns
Cup and bag redesigns that compliment the aesthetic of the McThrowback.
The app
The center of it all - the team set out to redesign the McDonald’s app to give it a retro vibe and show off it’s new deals with flair.
