Mcdonalds - integrated campaign
The McDonald’s app often finds itself underused due to a lack of awareness regarding how much people can save on their meals via rewards and exclusive deals with the app.
To target local young adults in the Richmond area, we created a campaign that is reminiscent of the 2000’s through it’s aesthetics and limited-time promotional deals, which lowers the price of popular McDonald’s meals to around the same price they were during the 2000’s.
Team: Gabriel Trompeta (AD, S, CW), Julia Martinez (AD, CW) Carolina Gomez (AD), Morgan Living (AD, S, CW) Diamynd Wyatt (S, CW)
Out of home
Out of home ads to catch the eyes of sidewalk pedestrians or citizens waiting to catch a bus - mockups included.
Socials
Social ads to appear in people’s feed to spread the word about these new deals.
The app
The center of it all - the team set out to redesign the McDonald’s app to give it a retro vibe and show off it’s new deals with flair.
