Barefoot - integrated campaign
After college, people’s social lives begin to shift and change. They begin to explore their careers, relationships, and other aspects of adulthood. These factors can be so overwhelming that they may lose sight of the friends they used to see every day back in the days of undergrad.
To encourage people to reach out again, we used Barefoot to create opportunities to urge people to contact their old friends again and rekindle the flame.
Team: Gabriel Trompeta (AD), Meagan Hamilton (AD, S), Ivy Bell (CW, S)
billboards
Ways for people out in the wild to be prompted to reach out to old friends, whether it be to check in on them or to organize something bigger.
Stickers
A unique form of out-of-home advertising that feels more authentic in urban settings. Also available to be slapped onto water bottles, laptop cases, etc. so that you have a constant reminder to reach out.
TV SPot
Continuing the idea of reaching out to old college friends through a TV spot following a girl doing just that.
Storyboarding by Meagan Hamilton and Gabriel Trompeta
Scriptwriting by Meagan Hamilton, Ivy Bell, and Gabriel Trompeta
Cinematography by Gabriel Trompeta
Audio Direction by Meagan Hamilton and Gabriel Trompeta
Post-production (SFX, VFX, Color Correction) by Gabriel Trompeta
profile frames on tiktok
A cool medium to explore with Barefoot, encouraging people to engage with the brand on social media.
Send that friend you’re thinking about a Tik Tok - it could be a fun conversation starter!
sipping together again with barefoot
A unique way to encourage people to truly sip together again with Barefoot. This mockup of a Barefoot bottle includes a pull tab that is intended to have two people work together to open the bottle. These specialty bottles would also come with cardboard displays to be set up in places where Barefoot is sold.
