GU - experiential and sociAL
Gu places itself as a popular option for runners to consume during their races, allowing them to manage their endurance throughout their run.
To explore a new angle for Gu Energy Gels, we targeted another aspect of life that could require a lot of endurance - parenting. More specifically, targeting the parents of young athletes, since parents need all the energy they can get to support their children.
Team: Gabriel Trompeta (AD), Nadiah Barekzi (CW)
A Gu food truck
This truck will be located at places where parents could need a quick pick up just in case they didn’t have time for their morning coffee. Think of your kid’s early morning sports games where you have to be out the door by 7am .
New Flavors
New flavors that are tailored towards more familiar breakfast delicacies. Purchases at the Gu Truck will come with a complementary energy gel.
gu socials
A simple way of letting parents know of the new way to get a quick boost of energy just in case they miss their morning coffee.
