hcb2 - integrated campaign
Hitting Cancer Below the Belt (HCB2) is a non-profit advocating for combatting the rising threat of colorectal cancer, which will become the #1 cancer killer of young adults by 2030. The team was tasked to not raise awareness about this issue, but to urge young people to take action and advocate more for their gut health.
Team: Gabriel Trompeta (AD, CW), Nate Bretzel (AD, CW), Susan Culbreth (S, CW), Ava Wotherspoon (S)
social graphics
To introduce the #ShitHappens, social graphics will be posted across HCB2’s social media platforms, including LinkedIn and Instagram. These graphics aim to highlight those “shitty” moments that were highlighted in our idea statement, aiming to catch the eyes of our young adult audience.
